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WiseChoice is an online service for students and families that takes
the guesswork out of college planning. By learning about each student's
personal preferences, academics and financial resources, our service
creates a simple, personalized path to college by:
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WiseChoice matches students to colleges based on a thorough compatibility
assessment that considers many unique factors. Other sites have no way of
understanding what each student needs or wants out of the college experience.
The free sites have some data, but they simply "filter" their information
to show a handful of obvious choices.
In addition, no other site matches WiseChoice's comprehensive mix of alerts, custom recommendations and financial planning information. For example, families don't know how much financial assistance they will receive until after their student has applied and been accepted to college. With WiseChoice, you get an estimate of your financial aid and what you can expect to pay out-of-pocket before applying to specific colleges. WiseChoice also gives families the inside scoop with real-life information from actual students on each college campus. We've gathered feedback from more than 60,000 students! | ![]() |
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WiseChoice uses a series of detailed questionnaires to gather
information about the different facets of each student's life-including
personality, academic record, financial situation, personal preferences
and learning style-to generate a personalized compatibility assessment
with colleges that best fit these criteria.
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Any family and student looking for a college within the United States
can-and should-use WiseChoice. We recommend that families start using
the service when their student is a sophomore or junior in high school.
However, others can use and benefit from WiseChoice, including:
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Currently, WiseChoice is only focused on finding best-fit colleges for undergraduate students.
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The duration of the WiseChoice experience depends on when
your family starts and your specific needs. You can proceed
at a leisurely pace if you decide to start early
(e.g., as a sophomore or junior in high school).
We can also help students in a time crunch (e.g., in
the fall of their senior year) make faster progress.
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We have high standards at WiseChoice. Every college in our system must be:
Using these criteria, the colleges in the WiseChoice system enroll 99 percent of all full-time undergraduates in the United States. | ![]() |
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No, WiseChoice is completely independent from any campus or
financial institution, which enables us to remain unbiased and
objective. Because we charge a fee for our services, we do not
even accept advertising on our site.
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Yes, if you are planning to attend a four-year, accredited college.
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WiseChoice will show the true cost of a college even before
you apply, estimate what types of financial aid your family may
receive, show payment options, help to develop a budget and
provide ideas for minimizing debt. However, WiseChoice is not a
financial or lending institution and will not try to sell you a loan.
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Each WiseChoice user has a unique profile-complete
with a personalized list of recommended colleges and
specific tasks to complete. So it's not possible to
share this service across multiple users.
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The colleges we recommend are based on the information we receive.
If any colleges on your list are unfamiliar to you, we encourage
you first to look closer and read up on the matches. If you still
aren't convinced, you can review and update some information in
the "About The Student" section-this will adjust the matches.
Students can also add their own college picks to the
list and apply wherever they wish.
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WiseChoice presents options and recommendations,
but you are free to apply wherever you wish. We will still help you
through the entire application process, even if it's not to a college we recommend.
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All personal information stays only with WiseChoice and the
people who work on our behalf. WiseChoice will never sell personal
information to third parties. For more details, read our Privacy Policy.
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We make the security of your information a top priority
and back our commitment with physical, electronic and
administrative safeguards. Read our
Privacy Policy and Terms of Use for full details.
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Parents/guardians have access to most of the same WiseChoice
content and features as the child/student does. Parents will
not have access to the personality questionnaires in the "About The Student"
section since these require student responses to make the best
college matches. However, parents will see the resulting personality
assessments after the student has filled out the questionnaires.
WiseChoice also gives users a few privacy choices. The student can decide whether to share essay drafts and completed applications with parents/guardians. And we let parents/guardians decide whether the student can see the family's financial information. | ![]() |
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Just click the "Forgot Password" link on the WiseChoice
log-in page and fill out the form. We'll reset your password
and send an e-mail to the account you used when you registered.
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Please let us know so we can correct the problem right away.
Just click the "Contact" link on the site and fill out the form
describing the problem and where on the site it happened.
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No, WiseChoice is not a free website, although we provide access to several of our key features and tools so you can "test drive" our site before deciding to upgrade to a paying membership.
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There is no set fee for WiseChoice; our users name their own price. Until now, some students have had an unfair edge in the college application process because they had means or access to resources that others did not. To alleviate any disadvantage, WiseChoice asks our users to determine the value of our service and pay what they want, and what they can. Many of the WiseChoice key features are free to all, so users can sample the site before making a decision about payment.
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WiseChoice is a user-supported site. That is, we do not accept advertising or have partnership agreements with schools, loan providers or anyone else involved in the admissions or financial aid process. This assures that our site and information can remain independent and unbiased. It also allows us to continue to develop and expand the site with additional tools and features.
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Yes, WiseChoice has a money-back, satisfaction guarantee. If you are not satisfied with WiseChoice, for any reason, simply contact Customer Service with 30 days after payment and we will refund your money in full. For complete details, please refer to our Terms of Use.
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Members pay for WiseChoice just once, and have access to the full site until the student graduates from college.
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Exactly that-each user decides independently what he or she will pay for our service. We believe that all students and their families should have access to the best resources and tools for finding the college that's right for them. We believe that our service is so valuable that people will realize the benefit and pay accordingly. There are no strings attached. If a student or family cannot afford to pay for WiseChoice, they can choose to pay nothing and accept our service as a gift.
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