Seth Godin is considered by many people to be a marketing genius.  He is a best-selling author, an entertaining and in-demand speaker, and a self-described “agent of change.”  Seth is also a prolific blogger; his posts are thought-provoking, insightful, funny, and always worth reading.

Last week, one of his posts was titled “The coming meltdown in higher education (as seen by a marketer).”   He argued that most colleges, even the top ones, are homogeneous and therefore interchangeable; that they all game the system to appear more selective rather than just focusing on improving their schools’ curriculum; that it doesn’t matter where, or if, you go to college, and that the college experience is more important than the actual college education. Read the rest of this entry »

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