Home → About Wisechoice
About Us
Why We Created WiseChoice
Let's face it–the college search process is pretty overwhelming. Even if you've just dipped your toe in the pool, you probably walked away with more questions than answers–about financial aid, hidden costs, voluminous applications, living arrangements and all the rest. It's enough to distract families from the most important question of all: Which colleges best fit each student's personality, academics and budget?

What Sets Us Apart
As parents and innovators, we set out to make the path to college smoother for families and students. We put our heads together with private college counselors, admissions experts and financial aid gurus to build a suite of online tools that help you:
- Simplify your college search process
- Make confident decisions
- Discover true costs of colleges, before you apply
- Find the right financial aid solutions
Of course, we know we're not alone out here. There's plenty of college information online these days. How are we different? Our information is more accurate and objective than any other resource. WiseChoice collects official statistics from the U.S. Department of Education and cross-references them with information that colleges report about themselves. We don't just present the facts, we help you to interpret the facts.
We also conduct our own surveys, asking actual students about their college experiences. And we combine sophisticated mathematical algorithms with softer personal data. That's how we translate needs and wants into perfect college matches.
We're excited to learn more about your family's experiences with WiseChoice, and we hope to hear from you soon. If you have any questions along your journey, just let us know.